IDAN KRAVITZ

Knowing that furniture assembly and boxing of furniture are IKEA assets that are linked in the Israeli mindset to the brand, we wanted to use to it to our advantage,

So we took over the most watched house on television, and planted a big surprise inside.

For the first time in the show's history, the whole house was still inside the boxes, and the contenders had to assemble everything themselves! IKEA Style

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Cannes Lions - Media, bronze

Cannes Lions- Media, bronze

Cannes Lions, Entertainment, bronze

Eurobest, silver

Golden Drum, Grand Prix

CMA London, Gold

The Golden Cactus Awards, silver

The Golden Cactus Awards, bronze

LIA 2016, finalist

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