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Shorashim Group

Break the fast

In order to raise donations for elderly in need, and holocaust survivors, we created a campaign that got in touch with the viewers at the exact moment we knew for sure they're hungry.

we took over all the big media channels in Israel, right after the 24 hours fast of YOM KIPUR, and delayed their return to normal broadcast, while presenting our message:

"Your fast has ended,

but or many holocaust survivors the hunger continues"

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